Suppose you are the owner of a new board shop (e.g., long boards, skateboards, kite boards, snowboards,
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Suppose you are the owner of a new board shop (e.g., long boards, skateboards, kite boards, snowboards, surf boards, hoverboards) located in your college or university community that caters primarily to the campus population. Your fledgling store cannot yet afford media advertising, so the promotional burden rests on stimulating positive word-of-mouth communications through content marketing or other means. Present a specific strategy for how you might do this.
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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