Identify two magazine advertisements of your choice, presumably involving brands/products that hold some interest for you. With
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Identify two magazine advertisements of your choice, presumably involving brands/products that hold some interest for you. With each advertisement, indicate what you consider to be its message arguments and peripheral cues. Then, explain why you regard these as message arguments/peripheral cues.
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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