It can be argued that creating an expectation is the most important function many advertisements and other
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It can be argued that creating an expectation is the most important function many advertisements and other marcom messages perform. Provide examples of two online advertisements or YouTube videos that illustrate advertisers’ attempts to create expectations. Offer explanations of what expectations the advertisers are attempting to forge in their audiences’ minds.
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Related Book For 
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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