Perform the same exercise as in question 5, but now develop a brand name for a new

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Perform the same exercise as in question 5, but now develop a brand name for a new brand of soy milk. Perhaps the best-known brand in this category is Silk, which obviously is a conjunction of soy and milk.

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:36 AM

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Perform the same exercise as in question 5, but now develop a brand name for a new

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n interesting nme fr new brnd f sy milk uld be rSy The suggested brnd nme ...View the full answer

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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