Refer to the ad for DIRECTVs satellite system (see Figure 15.3). Assume the manufacturer of this product
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Refer to the ad for DIRECTV’s satellite system (see Figure 15.3). Assume the manufacturer of this product chose to use direct mail to sell the product in addition to advertising it in magazines. Explain how you, as a chief marketing officer (or brand manager) for this company, would acquire a mailing list. What characteristics of businesses would you select in generating the list? Be specific.
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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