The Bakers Dozen Restaurant is considering opening a new location. It has considered many factors and identified the ones that are most important. Two locations are being evaluated based on these factors, using factor rating. Each location has been evaluated relative to the factors on a five-point scale. These numbers are shown here. Use factor rating to help the restaurant decide on the betterlocation.

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Factor Score at Each Location Factor Weight Location 1 Location 2 Factor Proximity to customers Proximity to competition Proximity to labor supply Transportation 10 Quality of life 10