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Select a friend of yours to take the role of the buyer with playing the role of the salesperson. Then,

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Select a friend of yours to take the role of the “buyer” with playing the role of the “salesperson.” Then, go through each of the relational communication dialogue boxes in Figure 23.1, playing your roles. For each dialogue box, indicate whether you felt you were both in agreement with the relationship or whether there some unresolved conflict as a result of the dialogue.

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Details
Chapter # 23
Section: Discussion Question
Problem: 8
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Question Posted: June 11, 2021 07:42:34
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