Select a friend of yours to take the role of the buyer with playing the role of
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Select a friend of yours to take the role of the “buyer” with playing the role of the “salesperson.” Then, go through each of the relational communication dialogue boxes in Figure 23.1, playing your roles. For each dialogue box, indicate whether you felt you were both in agreement with the relationship or whether there some unresolved conflict as a result of the dialogue.
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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