Unlike the National Basketball Association (NBA) plans for teams for the 2017–2018 season, the National Football League (NFL) at this point will not permit teams to wear logos of sponsoring brands. For discussion sake, let us assume that the NFL suspends its prohibition of teams displaying brand logos on their uniforms. Now suppose that you are the event manager for a brand of your choice and you want to sponsor a specific NFL football team to represent your brand. Which team would you sponsor and why? What if you were allowed to choose individual players—who would be a good fit for your brand? To justify your choice fully, you must describe your brand’s target audience and indicate the image you desire to associate with your brand.