If a company wants its promotion to appeal to a new group of target customers in a

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If a company wants its promotion to appeal to a new group of target customers in a foreign country, how can it protect against its communications being misinterpreted?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:20 AM

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If a company wants its promotion to appeal to a new group of target customers in a

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Basic Marketing A Marketing Strategy Planning Approach

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