Using the framework in Figure 2.2, describe all personal associations that the following brands hold for you:

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Using the framework in Figure 2.2, describe all personal associations that the following brands hold for you: 

(a) McDonald’s hamburgers,  

(b) Snapchat video messaging app, 

(c) Burton snowboards, 

(d) The Onion online newspaper, 

(e) Basketball player Steph Curry, 

(f) Pinterest photo-sharing website, 

(g) The MINI Cooper automobile, and 

(h) Nike running shoes and apparel.

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