As you start to isolate the best (top decile) customers, do you have any sense of how

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As you start to isolate the best (top decile) customers, do you have any sense of how they differ from your other customers (beyond their greater purchasing and profitability)?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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As you start to isolate the best (top decile) customers, do you have any sense of how

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The Customer Base Audit The First Step On The Journey To Customer Centricity

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