What about the bottom-decile customers? Are you aware of their characteristics, and possible ways to bolster their

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What about the bottom-decile customers? Are you aware of their characteristics, and possible ways to bolster their profitability (e.g., by mitigating their cherry-picking behavior)?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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What about the bottom-decile customers? Are you aware of their characteristics, and possible ways to bolster their

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The Customer Base Audit The First Step On The Journey To Customer Centricity

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