Beyond a simple aggregate comparison across two cohorts, does your firm have the discipline and analytical skills
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Beyond a simple aggregate comparison across two cohorts, does your firm have the discipline and analytical skills to “get below the surface” to explain the differences?
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The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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