Do you try to actively measure/ manage the (apparent) one-and- done customers? How much (and for how

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Do you try to actively measure/ manage the (apparent) one-and- done customers? How much (and for how long) do you invest in them to become ongoing repeat buyers, and at what point (if ever) do you give up on them?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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Do you try to actively measure/ manage the (apparent) one-and- done customers? How much (and for how

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The Customer Base Audit The First Step On The Journey To Customer Centricity

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