Question: Does your organization conduct RFM-based segmentation? What do you do with these segments once you create/ identify them? How does this kind of segmentation scheme

Does your organization conduct RFM-based segmentation? What do you do with these segments once you create/ identify them? How does this kind of segmentation scheme compare (or interact) with other bases of segmentation that you may rely upon?

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RFM stands for Recency Frequency and Monetary value and is a quantitative technique widely used in c... View full answer

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