When you see customers seemingly disappearing from one period to the next, are you overreacting? What explanations
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When you see customers seemingly “disappearing” from one period to the next, are you overreacting? What explanations do you offer, and what kinds of tactics do you engage in as a result (e.g., “customer win-back” campaigns)?
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Related Book For
The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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