A study of selected Kickstarter projects showed that overall a majority were successful, achieving their goal and raising, at a minimum, the targeted amounts. In an effort to identify project types that influence success, selected projects were subdivided into project categories (Film & Video, Games, Music, and Technology). The results are as follows:

a. Construct contingency tables based on total percentages, row percentages, and column percentages.

b. Which type of percentage—row, column, or total—do you think is most informative for these data? Explain.

c. What conclusions concerning the pattern of successful Kickstarter projects can you reach?

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OUTCOME Not Successful CATEGORY Successful Total 36,805 Film & Video 21,759 58,564 18,238 Games 9,329 27,567 Music 24,285 24,377 48,662 Technology 5,040 20,555 25,595 160,388 Total 60,413 99,975