The president of your organization, a small manufacturing company, has been complaining that sales are stagnant. A key problem, you discover, is that the market for the products your firm makes is fully developed—and frankly, the products themselves are not very exciting. No one seems to care about doing anything innovative. Instead, the employees seem more interested in doing things the way they have always done them.

1. What factors do you suspect are responsible for the way the culture in this organization has been over the years?

2. What do you recommend should be done to enhance the creativity of this company’s employees?

3. What could be done to help make the company’s products more innovative?