How can incorporating emotional factors, as with the affect heuristic, help in determining choices that are better

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How can incorporating emotional factors, as with the affect heuristic, help in determining choices that are better by rational standards?

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Behavioral Finance

ISBN: 9780190868741

1st Edition

Authors: H. Kent Baker, Greg Filbeck, John R. Nofsinger

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Question Posted: Feb 23, 2024 04:00 AM

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How can incorporating emotional factors, as with the affect heuristic, help in determining choices that are better

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Emotions can trigger cognitive reasoning processes particularly where the anticipated outcomes ...View the full answer

Behavioral Finance

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