Question: A company is considering two different campaigns, A and B, for the promotion of their product. Two tests are conducted in two market areas with

A company is considering two different campaigns, A and B, for the promotion of their product. Two tests are conducted in two market areas with identical consumer characteristics, and in a random sample of 60 customers who saw campaign A, 18 tried the product. In a random sample of 100 customers who saw campaign B, 22 tried the product. What conclusion can management reach? (Assume that the population variance is not known.)

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