Question: IoT, which stands for Internet of Things, refers to a network of physical objects that have a unique ID, connect to the internet, and can

IoT, which stands for Internet of Things, refers to a network of physical objects that have a unique ID, connect to the internet, and can gather and share information. Examples include Fitbit, Smart Lock, Ring, and Roomba. These devices offer great features, including remote operation via an owner’s phone (or any other connected device). Think about the information collected by these devices. How can marketers potentially use the information gathered from an IoT?

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