Which of the following statements about lift is false? a. Lift can be interpreted as how much

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Which of the following statements about lift is false?

a. Lift can be interpreted as how much more likely the antecedent and consequent itemsets occur together than if they were totally unrelated.

b. Lift captures how surprising a rule is.

c. Rules with high confidence can have low lift.

d. Rules with low lift can provide insight on marketing opportunities.

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Business Analytics

ISBN: 9780357902219

5th Edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

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Question Posted: Apr 27, 2024 11:03 PM

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Which of the following statements about lift is false? a. Lift can be interpreted as how much

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Step by Step Answer:

The statement that is false about lift is c Rules with high confidence can have low lift Explanation Lift is a measure used in association rule mining ...View the full answer

Business Analytics

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