CB 8th Edition Barry J Babin, Eric Harris - Solutions

=+4Describe the types of interpersonal influence that the information provided on RateMyProfessors.com places on Tom and Alex.
=+3Identify the group influence that the information provided on RateMyProfessors.com places on Tom and Alex.
=+2Did Tom and Alex follow a logical and rational managerial decision-making process in determining their class schedules? Why or why not?
=+1What assumptions can you make about managerial decision making, as it relates to the Millennial generation, from the case?
=+“Do the videos you post say anything about how you see yourself?”
=+▸▸ “Why do you post the types of videos that you do?”
=+▸▸ “Why is this important to you?”
=+▸▸ “Why do you think you enjoy it so much?”
=+1What types of programs or tactics would you suggest the owner institute to reduce Baby Boomers’ fear of and change their attitudes toward rock climbing?
=+2What do you think motivates one to rock climb or try this sport?
=+Is the value provided utilitarian or hedonic?
=+If you never tried rock climbing, would you now consider it? If so,
=+what would be your motivation?
=+3Explain how the intrinsic motivation state of flow might occur in rock climbing.
=+4Using the multiple trait approach to consumer behavior, analyze which specific consumer traits would explain one’s motivation to rock climb. For example, the Five Factor Model of personality traits is one framework that can be used.
=+5Using the ABC approach to attitudes, explain why a Baby Boomer might feel that rock climbing is a “young person’s sport.” Then, create a program for Rock Sport that attempts to change this negative attitude and invites Baby Boomers to try indoor rock climbing.
=+1In what ways are TV manufacturers practicing the total value concept? What features are consumers coming to expect in a modern TV?
=+2Say you manage the electronics department at your local Best Buy. Would you tweak the TV settings so each TV displays an ideal picture or would you leave them as they are out of the box?
=+ How would your decision influence returns and customer satisfaction?
=+3Apple has made a case for the “retina” display on the latest iPhone and iPad, saying the pixels are so small the human eye cannot detect them. This gets away from official statistics like 2048-by-1536 screen resolution. In what ways is this positive or negative for consumers?
=+4Say you are the product manager for a line of plasma televisions. What features would you emphasize the most with customers? Why?
=+5Given what you now know about HDTVs, in what ways does marketing influence consumers’ perceptions of products such as TVs?
=+1Consumers, whether adults are children, have to learn how to play online games like Tiny Zoo or Castleville.In this part of the book, learning is described as being either intentional or unintentional. Explain your opinion on whether these games are learned more by intentional or unintentional
=+2Brand loyalty is an important marketing concept.Define the concept of schema. How important is the brand schema in consumer decisions to play these games?
=+Do you think consumers think of the company (Zynga), the game (Cityville), or the host (Facebook) when playing the games?
=+3All consumer behavior is motivated by something.What motivations underlie online gaming and purchasing of online games? In the case of parents paying for virtual goods used by their kids, what value is involved in the consumption?
=+4Do consumer attitudes play a role in online gaming?

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