Local author Jared McGuire has just published a book called Greenways that provides people with tips on how to go green in their daily lives. To help promote the book, Jared will read excerpts at a book launch event to be held at a local community center. As part of his efforts to promote the event, Jared asks you to write a press release that he will send to three local newspapers and a community Web site.

Figure 7-9 includes answers to the 5W questions related to Jared’s book launch. You will use this information in the press release.

Follow the steps below to write the press release for Jared.
1. Open the file Practice_07.docx from the Project.07 folder included with your Data Files, and then to avoid altering the original file, save the document as Book Launch Press Release in the same folder.
2. Where indicated, enter your name in the Contact line.
3. Write a snappy but informative title for the press release. Remember to limit the title if possible to five words or less. A good title should motivate an editor to read the press release.
4. Enter the name of your town or city and the current date in the space provided at the beginning of paragraph 1. Write the first paragraph of the press release. Remember to include brief answers to all the 5W questions, and write the paragraph to engage the reader’s interest.

5. In paragraph 2, write a quotation from Melissa Renfrew, the science editor of the local newspaper (you determine the name of the newspaper). Melissa describes Greenways and stresses how people can learn what small changes they can make in their lives to save money and energy. You can adapt any of the information in Figure 7-9 for use in Melissa’s quotation.
6. In paragraph 3, describe Jared’s credentials. The purpose of this paragraph is to give Jared credibility so that people will be motivated to come to the book launch to listen to Jared read excerpts from Greenways. You can adapt the information provided in Figure 7-9 and make up additional information.
7. In paragraph 4, include a quotation from Jared that provides additional information about the book. Adapt information from Figure 7-9 and make up additional information.
8. In the final paragraph, include information about the cost of the book, the availability of refreshments at the book launch, and any additional information you have not already covered in the body of the press release.
9. Turn on Track Changes, add one comment to the document, insert a word or phrase, and then delete a word or phrase. You can choose to insert text to replace the text you delete.
10. Make sure the press release fits on one page. If the press release is longer than a page, either reduce the text or change the line spacing to 1.5. Print a copy of the press release, then save and close the file.

5W questions for book launch press release Question Who would be interested in the book launch? Who is Jared McGuire? What is the book? Where is the book launch? When is the book launch? Why did Jared write the book? Details People who want to find ways to save money and help improve the environment; members of local environmental groups. Jared McGuire is the author of six books on a variety of topics related to the environment, including community initiatives, climate change, recycling, and energy options. He is also a frequent contributor to local and national publications and is often asked to speak about environmental issues. In addition, Jared teaches environmental sci- ence at Westview Community College. In 2009, Jared was awarded a gold medal by Green Shift, a national organization dedicated to helping people make positive changes in their lives. Greenways is packed full of information to help people save money by going green. As Jared states, Even small changes can make a big difference. In this book, you'll learn how to make saving energy a fun and easy activity that can involve the whole family. Greenways is published by Global Press and will be available for sale at the book launch for $28.95. The book launch will be held in the lounge at the Westview Community Center at 555 Westview Road in your town. Refreshments will be provided. Date: Two weeks from the current date Time: 7 p.m. to 9 p.m. Jared wants to share his going green tips with people and reassure them that even the smallest changes make a difference. Jared also plans to donate 20% of the sale price of each book to fund a new recycling program at Westview College.