Working in small groups, imagine that you’re planning a business targeted to students. First, decide on your business concept. This can be anything: a service (e.g., laundry or grocery shopping) or a product (e.g., custom T-shirts or imported hats).

Next, write about ten questions to determine whether your idea will be popular. When you’re satisfied that your questions meet the criteria for a well-designed survey, create the survey using SurveyMonkey or another program. Then distribute the survey to your classmates. (See the next exercise for a related activity.)

Finally, with your group, analyze the responses and make a preliminary judgment about whether your business would be successful.