Question: MESSAGE STRATEGIES: MARKETING AND SALES MESSAGES; MEDIA SKILLS: SOCIAL NETWORKING [LO4], CHAPTER 7 You chose your college or university based on certain expectations and youve

MESSAGE STRATEGIES: MARKETING AND SALES MESSAGES; MEDIA SKILLS: SOCIAL NETWORKING [LO4], CHAPTER 7 You chose your college or university based on certain expectations and you’ve been enrolled long enough now to have some idea about whether those expectations have been met. In other words, you are something of an expert about the “consumer benefits” your school can offer prospective students.

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