Compare the full sets of public service announcements (PSAs) represented by Figures 7.11, 7.12, and 7.13 by visiting http://city.milwaukee.gov/health/Safe-Sleep-Campaign. Which set is most effective? Why? What weaknesses does each set have? Based on the chronological progression of these sets, who do you think the target audience is?

As your instructor directs,

a. Discuss the sets of PSAs with a small group of classmates.

b. Write an email to your instructor evaluating the PSA designs. Include URLs of the PSAs in your email.

c. In an oral presentation to the class, explain what makes the design of one set good and that of another set weak.

d. Post your evaluation in a discussion forum to the class.

Include the URLs so classmates can click to the PSAs you discuss.

Figure 7.11

Figure 7.12 & 13

Transcribed Image Text:

Figure 7.11 Safe Sleep Campaign Poster 1: Headboard as Gravestone (January 2010) FOR TOO MANY BABIES LAST YEAR, THIS WAS THEIR FINAL RESTING PLACE. Think twice before sleeping with your baby. The safest place is in a crib. City of Milwaukee Health Department milwaukee gov/safesleep FRIRE