Compare the less effective and more effective emails in Figures 7.2 and 7.3 in the following ways:

A. Analyze the writing for each email based on tone, style, or design.

B. Evaluate them based on three of the principles for effective emails from this chapter.

C. Make two recommendations for improving the more effective email.

Figures 7.2

and 7.3

Transcribed Image Text:

FIGURE 7.2 Less Effective Email To... Subject Diane Sanchez Agreement Attached: Terms.docx Great to talk to you this morning. So nice to hear about all your ideas for this event. I think you'll be really happy with how your sponsorship turns out. You'll be happy to know that the rate we negotiated for your sponsorship fee has been approved at $13,500. Also, we discussed the use of your logo. I can confirm that it will be placed on all guidebooks. It will also be placed on all complimentary tote bags. Next, we talked about the size of your booth. Your booth will be in the largest available size, which I think you'll find just right for your needs. It is ten feet by ten feet. Please open the attached file to find information about computer needs, including information about the projector you're interested in renting. Let me know if you've got any questions along the way! Nondescriptive subject line Nondescriptive document name Poorly spaced, cluttered text Haniz Zogby Marketing Specialist Better Horizons Credit Union "The essence of all beautiful art, all great art, is gratitude"-Friedrich Nietzsche Unhelpful, incomplete signature block Unprofessional tagline