Business Communication(4th Edition)
Authors:
Peter Cardon

Cover Type: Hardcover
Condition: Used/New
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Book details
ISBN: 1264109075, 9781264109074
Book publisher: McGraw-Hill
Book Price $67.5 : Peter Cardon's 'Business Communication' 4th edition is an authoritative guide to mastering contemporary business communication practices. Focused on equipping readers with strategic communication skills, this book delves into the nuances of workplace interaction, offering a robust framework for understanding communication dynamics in professional settings. Key themes include interpersonal communication, digital communication strategies, and the managerial communication process. Rather than having traditional characters, the book navigates through case studies and real-world scenarios to illustrate effective business communication. It covers essential topics such as crafting messages, developing communication plans, and leveraging digital platforms for business success. The solution manual is an invaluable resource, providing detailed explanations and an answer key to end-of-chapter exercises, allowing readers to test their understanding and ensure they can apply concepts in practical situations. Additionally, the table of content is thoughtfully organized, guiding readers through progressive learning stages that make the complex topics accessible and engaging. The reception of Cardon's work is positive, praised for its practical application and comprehensive coverage of essential business communication methodologies necessary for the modern workplace. This book is especially pertinent for those interested in professional development or pursuing a career in business leadership, communication, or management. Teachers and students can benefit from cheap resources that make complicated theories easier to grasp.
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Top Reviews for Books
Mary Johnson
August 21, 2023
( 5 )
Outstanding book with highly practical examples
"Business Communication, 4th Edition is simply outstanding. It's an incredibly thorough guide with practical examples that are directly applicable to real-world scenarios. The clarity in the explanations and the categorization of topics make it easier to navigate and understand complex concepts. I especially appreciated the chapter on non-verbal communication, which was very insightful. Plus, it arrived quickly and was well-packaged; there were no issues with the delivery. Overall, I’d highly recommend this to anyone serious about improving their communication skills in business settings."
John Smith
October 12, 2023
( 4 )
Good balance of theory and practice
"Useful book for students and professionals alike!"