Corporate authors often face the challenge of speaking with one voice when they collaborate on documents and

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Corporate authors often face the challenge of "speaking with one voice" when they collaborate on documents and presentations. However, a corporate group's multiple voices and perspectives are often valuable. Can organizations achieve a unified voice without sacrificing the value of having diverse perspectives? If so, how? Analyze a variety of pages and documents available on a corporate website. Annotate rhetorical moves that establish a voice and identity for the corporation as well as any moments of heteroglossia. Evaluate the effectiveness of the corporate voices, making recommendations for improvement.

Write your recommendations in a memo as if you were a company employee contacting your supervisor about a proposed revision of the website.

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Solving Problems In Technical Communication

ISBN: 9780226924076

1st Edition

Authors: Johndan Johnson-Eilola, Stuart A. Selber

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