How would you design a campaign using professional athletes to promote mask wearing? Consider the elements of

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How would you design a campaign using professional athletes to promote mask wearing? Consider the elements of SCT or the stages of change model in your campaign. What are the benefits and disadvantages to creating a public health campaign using professional athletes? Would you recommend this approach or a more passive approach like that used by Trout and Frazier?
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Social Issues In Sport Communication

ISBN: 9781032288963

1st Edition

Authors: Terry L. Rentner, David P. Burns

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