A. Explain the importance of establishing credibility in business communications. B. Explain the three components of credibility:
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B. Explain the three components of credibility: competence, car- ing, and character. How do they interrelate?
C. Define and explain business ethics, corporate values, and the relationship between them.
D. Explain the FAIR approach to evaluating ethical business communications.
E. Describe how credibility impacts communication efficiency and effectiveness.
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Related Book For
Business Communication Developing Leaders for a Networked World
ISBN: 978-9814714655
2nd edition
Authors: Peter Cardon
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