Select a product or service that you now use (e.g., Internet or cable service, water or electricity, propane or natural gas, cell or landline phone, car insurance). Assume that the provider must raise its rates and that you are the employee who must notify customers. Should you use a letter, e-mail, company website, or blog? Decide whether you should use the direct or indirect strategy. Gather as much information as you can about the product or service. What, if anything, justifies the increase? What benefits can be cited?

Your Task. 

Prepare a rate increase announcement. Submit it along with a memo explaining your rationale for the strategy you chose.