Why would a mix of quantitative and qualitative research results enhance an evaluation of a strategic communication

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Why would a mix of quantitative and qualitative research results enhance an evaluation of a strategic communication project?

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Strategic Communication Campaign Planning

ISBN: 9781032329734

3rd Edition

Authors: James Mahoney

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Question Posted: Feb 09, 2024 02:47 AM

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Why would a mix of quantitative and qualitative research results enhance an evaluation of a strategic communication

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Strategic Communication Campaign Planning

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