E Marketing 7th Edition INTERNATIONAL EDITION Raymond Frost - Solutions

See if you can find the portion of your university's Web site that is for students and employees only(intranet). What information is contained on those pages? Should outsiders be excluded from accessing these pages? Why or why not?
Visit the McDonald's Web site. List each stakeholder it reaches and tell what basic content is targeted to each stakeholder.
Visit Facebook.com and find a company's profile.How many friends does it have? Why would Face book customers want to befriend a company, especially in light of the Edelman Trust Barometer findings?
Search gartnergroup.com for the latest Hype Cycle(sometimes available in a Google image search).What is in store for the future?
Is strategy concerned with how a company achieves its objectives, or with what its goals are?State your views.
What is the difference between the four levels of commitment to e-business?
What is e-business strategy?
Does an e-business model include only online models?
What are performance metrics? What components does a company emphasize prior to designating performance metrics?
What components are critical to appraising the fit of a business model for a company and its environment?
What is afreemium?
What are the four ways of collecting Web analytics?
In today's scenario, should an e-business operate in line with the marketing concept? Why?
List three important social media brand health metrics.
List four important social media engagement metrics.
List four important social media action metrics.
List two important social media innovation metrics.
Visit Dell.com. Write down what you think the company's goals are for its Web site. Then make a list recommending relevant performance metrics from each of the four perspectives.
Visit bizrate.com. Do a search for this book(£-Marketing). What is the lowest price available for the book? The highest? Compare these prices with those found at the brick-and-mortar stores Border's and Barnes & Noble. Check out the used bookstore site half.ebay .com (partnered with eBay). Explain
Search Google images for "social media dashboards."Look at the dashboards and follow their links to the companies that created them. Which one do you think is best for a large consumer goods company, such as Coca-Cola? Why do you recommend the one you do?
What is SWOT? Explain with respect to Amazon .com.
What is a napkin plan? Give some real-life examples of such plans .
Differentiate between the descriptors used in segment analysis in a B2B vs a B2C market.
What are the revenues and costs associated with e-marketing initiatives?
What is the pricing and distribution strategy used by eBay.com?
Consider a local business with which you are familiar and sketch a bare-bones e-marketing plan for it.
Find the Web site of a firm that offers Web site building services. What steps does it recommend?What does it charge to develop a Web site?
Go to the Web site of your university and describe how well you think the site fulfills the marketing objectives of the university. Suggest improvements .
Differentiate between developed and emerging economies.
What is a tipping point? Explain with examples.
What are born global firms? Explain with an example.
How did Hindustan Unilever use e-marketing to target the media dark consumer segment?
What is a diaspora community? Explain with an example how marketers target these communities.
Visit Internet Usage Statistics at intemetworldstats.com. According to this site, what percentage of the world is currently online? How has that changed since this book was written? Divided by region, which areas of the world show the highest percentage of online usage? In comparison to the United
Visit the UPS Web site at ups.com. If you wanted to deliver a package to Paris, France, what steps would you have to take to complete the transaction?How has UPS made the process easier? What languages other than English are available to UPS customers? What difficulties might you run into when
More Web sites are providing pages in languages other than English . Visit Google .com and select language tools . What types of services does Google provide for specific languages and countries?Try translating an entire Web page into a different language and view the results . What languages are

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