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Corporate Entrepreneurship And Innovation 4th Edition Paul Burns - Solutions
What other factors might be ‘designed’ into product innovations?The original Apple iMac (G3), with its teardrop or gum-drop shape, was designed by Jonathan Ive, a bathroom designer who rose to become chief design officer at Apple. It was launched by Steve Jobs in 1998 less than a year after his
Describe who you think are the target market customers for each of the four brands. How are they distinctive and different? How are their emotional (right-brain) and practical (left-brain) needs different? What are the implications for how each brand is marketed?Zound Industries was founded in 2008
If this is a fashion brand, is it sustainable? If so, how?Zound Industries was founded in 2008 by eight individuals coming from different backgrounds in design, product development, fi nance, marketing, sales and business. Despite its youth, it is already making a mark in the technology industry by
How easy is it to explore the adequacy or inadequacy of an existing product?Born in 1954, Nick Brown was a keen hiker who walked regularly in the Peak District and Scotland. But he was unhappy with the waterproofi ng products available in shops because they just did not keep his boots dry. He was
What problems might you foresee with this business idea?Joy Ajlouny was raised in the USA by Palestinian parents. She previously ran an e-commerce business called Bonfi re that specialized in luxury footwear and she had become frustrated by the number of packages returned from customers in the
What are the barriers to spotting this sort of opportunity?In many countries in the Middle East locals prize jobs in the public sector rather than in private business. It is unsurprising, therefore, that many start-ups originate from the large expatriate populations. And where better to fi nd a
How important was industry knowledge to the development of this business model?
What are the critical success factors for Bloom & Wild?
Why was the music industry fi xated on selling CDs at the time?
How diffi cult is it to transfer knowledge and learning (along with market opportunities) from one industry to another?
Critically analyze the impact of the rapidly changing environment and global connectivity on larger companies;
Explain the role and importance of entrepreneurship in modern society and, in particular, its link with innovation;• Critically analyze the problems large fi rms have in coping with this and the advantages enjoyed by small, more entrepreneurial fi rms;• Explain why fi rms become more
What do you understand by the term ‘age of uncertainty’? Does it accurately describe the environment of today?
What are the implications of increasing global connectivity for society and companies?
Why are there so many corporate scandals? Are they inevitable? Are they a sign of anything else?
What has been the eff ect in your country of the 2008 banking crisis?
How important has technology been in infl uencing changes in society and commerce over the last 50 years?
How important is the issue of environmental sustainability? How responsive to it are large fi rms? How might this be increased?
When will Google ‘die’? How is it likely to ‘die’? How might it be able to sustain itself?
In the context of corporate life-cycles, is history bound to repeat itself?
Have small entrepreneurial fi rms responded better to the changing commercial environment than large fi rms?
What benefi ts does entrepreneurship bring to society?
Why do you think small fi rms have prospered rather than large fi rms over the last 50 years?
How does the management of a small, entrepreneurial fi rm diff er from the management of a large one?
In a turbulent, changing environment, what advantages/disadvantages do small fi rms have?
In a turbulent, changing environment, what advantages/disadvantages do large fi rms have?
Can large fi rms also be entrepreneurial? Is it in their interests to be so? What pressures are there for them not to be entrepreneurial?
If large fi rms were more entrepreneurial what would be the individual, economic and societal advantages?
How is complexity theory relevant to managing in a changing and uncertain environment?
Critically analyze the political, economic, societal, technological, environmental and legal (PESTEL)trends that you predict over the next 10 years. Discuss with the class which will have the biggest eff ect on you and which will have the biggest eff ect on companies. Discuss with the class which
List the pros and cons for a company of following a policy of environmental sustainability and critically analyze their eff ect on the fi rm’s profi tability. Discuss with the class.
Critically analyze Geoff rey West’s hypothesis about corporate life expectancy. Discuss with the class whether it is likely to prove to be true.
Identify two large organizations that you would describe as entrepreneurial and explain why you would describe them this way. Are they commercially successful? Analyze the reasons for this.
Explain what is meant by the term ‘corporate entrepreneurship’ and critically analyze the terminology used around it;
Explain what is meant by the term ‘organizational architecture’ and how it might be shaped through leadership and management, culture, structure and strategies so as to make an organization more entrepreneurial;
Explain what is meant by the term ‘learning organization’ and how organizational learning and knowledge underpins an entrepreneurial architecture;
Understand how context and environment should determine the appropriate architecture for an organization.
List the criteria (and evidence) you would look for when interviewing for a manager position in an entrepreneurial fi rm. Conduct a mock interview with another member of the class for that job. What lessons have you learned?
Select an organization operating within a sector or environment where there is a high degree of market turbulence and write a report describing their organizational architecture. Link this to the success they have in their sector.
Select an organization operating within a sector or environment where there is a low degree of market turbulence and write a report describing their organizational architecture. Link this to the success they have in their sector.
List the sorts of activities where bureaucracy has some value and is important.
What is entrepreneurial intensity and how can you increase it?
Why are some large fi rms not entrepreneurial?
What is corporate entrepreneurship?
What do you understand by the term ‘entrepreneurial architecture’ and how can it be shaped?
How does organizational architecture provide a theoretical framework for the ‘entrepreneurial orientation’of a company? Why is a framework important?
Why do research studies into the ‘entrepreneurial orientation’ of companies highlight so many diff erent factors as being important?
Why are relationships rather than legal contracts important within organizational architecture? Why does this provide a more sustainable form of competitive advantage?
How are leadership styles, organizational cultures and structures linked?
Why is corporate knowledge and learning important and how is it created?
How do you spread knowledge and learning in an organization?
Why is the concept of the learning organization important? Is it practical and achievable?
‘Learning organizations can be built only by individuals who put their life spirit into the task.’ What does this mean and how can it be achieved?
Why does the ‘dominant logic’ within an organization constrain its thinking?
What are the pressures within an organization to conform to the ‘dominant logic’?
Is building an entrepreneurial architecture easier for an entrepreneur than for a manager in a large organization? Explain.
Should all fi rms be entrepreneurial? Explain.
What are the advantages of bureaucratic procedures?
In what circumstances might a bureaucratic organization be more successful than an entrepreneurial organization?
What is an intrapreneur and how are they diff erent than an entrepreneur? Is it easier to be an intrapreneur than an entrepreneur?
What is corporate venturing? Is external corporate venturing easier than internal corporate venturing?
Explain the meaning of innovation, its purpose and how it can be measured in a number of dimensions;
Explain the links between creativity, invention, innovation and entrepreneurship;
Explain how radical innovation might be stimulated and business models challenged so as to potentially cause a shift in market paradigms;
Explain the relationship between innovation and risk, profi tability and growth;
Explain how innovation is refl ected in different-sized companies and in different industry structures.
List the four strategic thrusts of 3M. Are they appropriate for any company, even today?3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It currently generates a quarter of its annual revenues from products less than fi ve years old. 3M started
Describe the organizational structures and devices 3M uses to encourage entrepreneurial activity. Why do they work?3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It currently generates a quarter of its annual revenues from products less than fi
How does 3M distinguish between incremental and fundamental innovations?3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It currently generates a quarter of its annual revenues from products less than fi ve years old. 3M started life as the
Describe, as best you can from the case, the culture of the organization. What does this depend upon?3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It currently generates a quarter of its annual revenues from products less than fi ve years old.
Why has 3M been such a successful innovator for so long?3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It currently generates a quarter of its annual revenues from products less than fi ve years old. 3M started life as the Minnesota Mining and
Can other companies just copy 3M’s structures and culture and become successful innovators?3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It currently generates a quarter of its annual revenues from products less than fi ve years old. 3M
Is Suhail Bahwan Group an entrepreneurial organization? If so, how does it achieve this? Is this part of an entrepreneurial architecture?When they were still young Suhail Bhawan and his brother Saud Bhawan inherited a traditional wooden dhow(boat) from their father. They used it to trade goods such
How might the environmental context in Oman over this period have infl uenced this?When they were still young Suhail Bhawan and his brother Saud Bhawan inherited a traditional wooden dhow (boat) from their father. They used it to trade goods such as fi shing nets, building materials, dates and
Is Haier an entrepreneurial organization? If so, how does it achieve this? Is this part of an entrepreneurial architecture?Although little known in the West, Haier Group is one of the largest non-state-owned enterprises in China. With over 10 per cent of the global market, it is the world’s
How would you go about the task of creating an entrepreneurial architecture? How diffi cult is it?Although little known in the West, Haier Group is one of the largest non-state-owned enterprises in China. With over 10 per cent of the global market, it is the world’s largest manufacturer of
What entrepreneurial qualities or characteristics did Jobs exhibit?Steve Jobs died on 5 October 2011, aged 56, of pancreatic cancer. He was the epitome of an entrepreneurial leader. He revolutionized three industries – computing, music sales and cinema animations. With Steve Wozniak, he
Why was he so successful? How much of this success was just good luck?Steve Jobs died on 5 October 2011, aged 56, of pancreatic cancer. He was the epitome of an entrepreneurial leader. He revolutionized three industries – computing, music sales and cinema animations. With Steve Wozniak, he
Does Jim Ratcliffe show entrepreneurial character traits?The Ineos Group was founded in 1998 when Jim Ratcliffe, aged 45, led a £91 million management buyout of Inspec’s chemicals division from BP. Ineos remains a private company. Born in 1952, Ratcliffe is a chemical engineer and a qualifi ed
Is Ineos an entrepreneurial company? Explain.The Ineos Group was founded in 1998 when Jim Ratcliffe, aged 45, led a £91 million management buyout of Inspec’s chemicals division from BP. Ineos remains a private company. Born in 1952, Ratcliffe is a chemical engineer and a qualifi ed accountant
Is there a difference between an entrepreneurial character and an entrepreneurial company? Explain.The Ineos Group was founded in 1998 when Jim Ratcliffe, aged 45, led a £91 million management buyout of Inspec’s chemicals division from BP. Ineos remains a private company. Born in 1952, Ratcliffe
How typical is this story? What are the chances of becoming a millionaire by starting your own business?
Can China produce another Jack Ma or has the commercial and political environment changed too much?
Draw up a research proposal to measure innovations undertaken in an organization in the last year.Make sure you cover details of the measurement scale you propose to use (e.g., a copy of the questionnaire)and the methodology you would use to collect the data.
Find an organization that has introduced innovations over the last year and undertake this study, plotting your results on a diagram such as Figure 3.2(a) or (b).
Write a report explaining the commercial disruption caused by the internet and mobile technologies over the last decade.
What does innovation mean? Give some examples.
How can innovation be measured? Explain how it might be undertaken.
What are the diff erences between creativity, invention and innovation? What are the links between these concepts and entrepreneurship?
Which countries are most associated with innovation? Why do you think this is?
Is there a best type of innovation?
How do you evaluate the commercial potential of a radical innovation?
How do you evaluate the commercial potential of a project that involves challenging proven business models that work well?
What are the risks associated with innovation?
What are the risks associated with market paradigm shift?
Is frequent incremental innovation better than infrequent radical innovation?
Why might large companies decide not to exploit innovations developed by others that aff ect their markets?
What are the challenges facing an organization seeking to become ‘ambidextrous’?
If innovation is risky, then you need to take time to introduce it. Discuss.
What are the problems in linking innovation with profi tability and growth?
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