Entrepreneurship Starting and Operating A Small Business 4th edition Steve Mariotti, Caroline Glackin - Solutions

Use the following below to illustrate your marketing mix.
Discuss how pricing tells a story about your product.
Go online and conduct an industry-wide search for competition for your business. Create a profile of the competition (this may be written using a word- processing program or shown as a graph using Excel). It should include minimum and maximum prices, minimum and maximum ordering times, and any
If an entrepreneur presents a business plan that an investor believes is deliberately vague and has provided inflated financial statements, what should that investor do?
Why might Shape magazine have named Happy Belly Curbside Kitchen as one of the 10 Healthiest Food Trucks in America? How would they be healthier than most food trucks?
How was this business tied to a social mission? What did the owners do to demonstrate their commitment?
Identify four critical resources for Happy Belly and how the owners secured them.
Describe the typical consumer your business plans to target.Gender:Age:Education:Income:Interests:What need do you plan to satisfy for this customer?
Research can give you a great deal of information, but you will have to use your math skills to make it more useful. For example, imagine you are interested in opening a dog care service, and you have gathered the following facts:• In 2000, the U.S. Census Bureau estimated that there were 2.67
Analyze and describe what you would expect the target market to be for a single seat hybrid automobile that gets 120 miles per gallon according to the demographics, psychographic and behavioral segments. Consider such factors as gender, age, marital status, occupation, household size, household
Which four factors should market research include, and why?
Write a positioning statement for your business, or one that you envision, using the format provided.
Assess where you think your product or service is in the product life cycle. Where is it and why did you reach this conclusion?
Read and interpret the chart in Figure 4-2.a. Which single provider has the largest market share? What is the percentage?b. What share do the two largest suppliers enjoy together?c. How much bigger is IBM’s share than Apple’s?d. If there are approximately 100 other smaller makers of personal
What knowledge, skills, and abilities did the Halls have before starting their company?
How did Terry and Dawn Hall identify the market for Happy Belly Curbside Kitchen? What process did they follow to analyze opportunities?
You own a small record label. You sell CDs through your Web site for $15, including shipping and handling. You get an offer from someone who owns a record store in Germany who would like to sell your CDs. He wants to buy them at $10 each and sell them for $30. He says his profit from each sale
If the FX rate between the Japanese yen and the euro is 189.35:1, how many yen will equal 10 euros?
If the FX rate between the U.S. dollar and the Japanese yen is 1:119, how many yen will it take to equal $20?
Is there a service presently available to only a few consumers, or one that is not available yet? Write about a service that you can imagine eventually becoming very popular and the need(s) it will meet.
When Steve Wozniak and Steven Jobs envisioned a computer in every home, computers were large, expensive machines owned only by the government, universities, and large companies. What technology currently available today to only a few people can you
A record store that sells $1,500 worth of CDs per day to 75 customers per day.
Sue, of Sue’s Sandwich Shoppe, sells sandwiches and sodas from a sidewalk cart in a popular park near her house. She sets up her cart in the summers to earn money for college tuition. Last month she sold $1,240 worth of product (sandwiches and sodas) to 100 customers. She spent $210 on the
A restaurant that serves $2,100 per day in meals to 115 customers per day.
Gross profit is a business’s profit before which other costs are subtracted?
Describe three core values you will use to run your own company.
Use the following charts to define a business you would like to start and analyze your competitive advantage. Sample answer below.
Prepare a Business Model Canvas for Honest Tea based on the business plan included at the end of this chapter.
Why is it important to identify an organization’s “culture”from the beginning?
Name three categories of investors/lenders that might have an interest in your business plan.
Print an assignment or anybody of text, with 1-inch margins, double-spaced, using12- point Times New Roman. Then, print the same document with 0.8-inch margins, single-spaced, and using 10-point Arial type face. Which is easier to read? Why? How does this relate to a business plan?
What are the parts of a Business Model Canvas? How can the entire canvas assist an entrepreneur?
Explain why a prospective business founder might want to create a feasibility study or Business Model Canvas before developing a complete business plan.
Interview an entrepreneur, preferably in person. Entrepreneurs are busy people, but many are willing to spend time talking with someone who is interested in what they are doing. Meeting over-alight meal might be the most efficient use of the entrepreneur’s time. Before the interview, brain-storm
Have a conversation with a friend or relative. Discuss things he or she finds frustrating in his or her area/neighborhood.a. Write-down these complaints.b. Generate at least three business opportunities from this conversation.c. Use the check list below to evaluate your three business ideas as
What would be the best thing about owning your own business? What would be the worst? Why?
Compare and contrast the meaning of a business opportunity and a business idea.
Summarize three facts about capitalism.
It will probably take about three months for your business to start earning a profit. Do you agree or disagree? Why? If you disagree, how long do you expect it to take? What are the three most important factors in determining the time frame?
Explain how profit works as a signal to the entrepreneur.
Define small business. How, if at all, does this differ from what you would have expected the definition to be?
If you were to start a business five years from now, what would be your opportunity cost? In other words, what is the next-best use of your time? How much money could you make working at a job, instead? The answer to this question will give you a rough idea of how to value your time when you start
Choose three non-financial benefits of entrepreneurship that might be important to you. Write a paragraph about each.

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