Go to Apples iPhone website. Describe Apples marketing mix strategy for its product and its price. When
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Go to Apple’s iPhone website. Describe Apple’s marketing mix strategy for its product and its price.
When would an iPhone be a consumer product, and when would it be a B2B product? What does Apple do to augment its product? What type of branding strategy is Apple pursuing? What stage of the product life cycle is the iPhone in? Is Apple undertaking the appropriate strategies, given this stage of the product’s life cycle?
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