Which method of entering foreign markets has the advantage of allowing for test-marketing a product in a
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Which method of entering foreign markets has the advantage of allowing for test-marketing a product in a foreign market at the lowest cost?
a. Joint ventures
b. Wholly owned subsidiaries
c. Exporting
d. Contract manufacturing
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Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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