Which of the following represents a shift from the four Ps to the four Cs of marketing?

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a. Considering the complete cost of a product to the consumer

b. Making the product convenient to buy

c. Focusing on the consumer’s wants and needs

d. All of the above

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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Question Posted: Mar 13, 2024 01:00 AM

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Which of the following represents a shift from the four Ps to the four Cs of marketing?

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Better Business

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