Market segmentation based on lifestyles, personality traits, motives, and values is called a. geographic segmentation. b. demographic

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Market segmentation based on lifestyles, personality traits, motives, and values is called

a. geographic segmentation.

b. demographic segmentation.

c. psychographic segmentation.

d. behavioral segmentation.

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ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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Question Posted: Mar 13, 2024 01:00 AM

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Market segmentation based on lifestyles, personality traits, motives, and values is called a. geographic segmentation. b. demographic

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