If Costco cant find enough land in a particular location to build its usual store format, should
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If Costco can’t find enough land in a particular location to build its usual store format, should it leverage the Costco brand name anyway and build something smaller, such as conventional department stores or grocery stores, in these areas? Why or why not?
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No Costco should not leverage the Costco brand name to build something smaller in areas where it can...View the full answer
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