Question: In developing a concept for a new chain (Denizen is geared at the high-end market), companies spend years and millions of dollars on studying consumer

In developing a concept for a new chain (Denizen is geared at the high-end market), companies spend years and millions of dollars on studying consumer needs and preferences, social trends, lighting, costs, food choices, and even fabrics and designs. What ethical category does the conduct of the former Starwood executives fall into beyond just the breach of their employment contract covenants? p-687

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