What is the difference between using a push strategy and using a pull strategy to promote products?

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Business In Action

ISBN: 9780134129952

8th Edition

Authors: Courtland Bovee

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Question Posted: Nov 02, 2022 03:00 AM

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What is the difference between using a push strategy and using a pull strategy to promote products?

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Push strategy focuses on intermediaries motivatin...View the full answer

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