When the competition is stiff, the product, service, and price may not be the deciding factor. What the buyer believes about the competitor may be controlling. The following are statements made by contractors as they were in the process of trying to win a remodeling contract with a homeowner:

1.You could go with them-they do good work, but they use illegal immigrants on their jobs."
2.Be sure to get a time frame from them before you make a decision. Sometimes they can be slow."
3.You need to be careful with X Company because I have heard that they are close to bankruptcy."
4.Check the registrar of contractors at the state level--they have had all kinds of complaints filed against them."
5.The Better Business Bureau has not given them a very good rating."
6.I can give you a list of people they've done work for and I have had to go in and clean up the mess they have made."
7.You can go with low price, but you get what you pay for."

 Discussion Questions
1. Evaluate each of the statements from an ethical perspective.
2. Which of the statements would you feel comfortable using?