5. Selecting the right wine for a given situation requires significant amount of expertise. People often buy a wine without knowing its taste, whether it suits their taste preferences, or if it is in harmony with the intended meal or occasion. Most nonexperts pick a wine based on price (higher is better!)

and high-level classification (red for meat and white for fish, etc.). Beyond this simple classification schema, most people are clueless what it is that they are buying. Everyone agrees that it is preferable to savor the wines we genuinely like and appreciate. However, it is difficult to form an opinion unless you have tasted them all, which is an impossible proposition if you are buying them over the Web. Tastes are very personal to individuals, and to discover yours may be difficult even if you have the opportunity to try them all. Even then, they tend to change based on other factors such as the occasion, meal, mood, and so on.