What are the reasons/motivations behind the exponential growth of social media analytics?

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What are the reasons/motivations behind the exponential growth of social media analytics?

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Business Intelligence And Analytics Systems For Decision Support

ISBN: 9781292009209

10th Global Edition

Authors: Efraim Turban, Ramesh Sharda, Dursun Delen, Pearson Education Limited, Dennis G. Zill

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