Financial Management And Policy 12th Edition James C. Van Horne - Solutions

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The development of a five year financial plan for the institution.
Adding two intramural playing fields with lights on undeveloped land(estimated cost: $500,000).
Development of a strong alumni network for career planning (estimated cost: $100,000).
Establishment of a freshman seminar program for all entering first year students regardless of major (estimated cost: $100,000).
Addition of a new master's degree program in integrated management(estimated cost: $1 million, estimated to pay for itself in six years).
Resurfacing of parking lots in the north campus (estimated cost: $250,000).
New lab equipment in the department of chemistry (estimated cost:$200,000).
The physical plant would like to implement a five year program of installation of programmable thermostats in all academic buildings to reduce heating costs at night and on the weekend (estimated cost: $250,000;would pay for itself in five years).
The following additional requests have also been received:
The governing board would like to attract more National Merit Scholars and has strongly suggested that the institution present a budget with a substantial increase in the institutional base budget for that purpose. The estimated cost if fully funded would be $200,000 per year.
The counseling center has a long waiting list and is requesting two additional positions for the regular academic year and one for the entire fiscal year. If fully funded, the estimated cost, including benefits and increased malpractice premiums, would be $270,000.
The vice president for information technology indicates that the first phase of a three year upgrade of the network and supporting software must begin in the next fiscal year. The estimated cost would be $1.5 million.
Requests have been received for the next academic year for additional faculty positions to cover increased demand for required core courses. There has been an increase in student complaints regarding their inability to get into needed core courses in a timely manner and inquiries have come from
The university budget committee has received budget increase requests totaling more than $6 million for the next fiscal year.
Assuming no changes in use, the cost of natural gas is rising, resulting in an institutional budget increase for the next fiscal year (estimated cost$400,000).
After a Title IX complaint, an agreed on plan with the Office of Civil Rights involves an increase in support for women's intercollegiate athletics(estimated cost: $450,000 in the first year, $300,000 a year thereafter).
3. What do you think is your biggest challenge in becoming an effective budget manager?
2. Can you identify the key people, offices, and agencies that the budget manager of your unit should know and work with on a regular basis?
1. What is the best way to find out the history of financial decision making in your unit?
5. How have the campus environment and social changes shaped recent construction or renovation projects on your campus? What impact do you imagine that to have had on the capital budgets associated with those projects?
4. What legal mandates have influenced the construction of new facilities on your campus in recent years?
3. What is your institution's credit rating? Has the rating changed in the past several years? If so, what factors may have led to an increase or decrease in your institution's credit rating? Why is the change important?
2. What would a good schedule for regular maintenance for facilities under your supervision look like?
1. What are the auxiliary units on your campus? Are they expected to be fully self supporting, or do they receive some funding from other sources?
6. Where are the consistent problems in the unit budget regarding over expenditures? Why do they occur?
5. Were the forecasts for revenue in the unit budget accurate? How could that forecasting be improved?
4. What options exist within the institution if you are faced with an unanticipated and unbudgeted major expense?
3. What is the most efficient way to provide constant monitoring of budget expenditures?
2. What are the reasons for any variance between the budget during the last fiscal year and the actual performance of the unit? Are those conditions likely to occur in the next fiscal year?
1. Did the unit close the last fiscal year without problems? If there were problems, what were they and how can they be avoided in the future.
7. What budget approach is used at your institution? How do you feel it serves your unit? The institution?
6. How do you describe the budget model used at your institution? What do you see as its strengths and limitations?
5. Does your institution use natural or functional accounting?
4. What has your involvement been with operating budgets? Capital budgets?Auxiliary budgets? Special funds budgets?
3. How is the distinction made between your unit's needs and wants?
2. What does your institution's budget say about its priorities? In what ways is your answer similar or different with regard to your unit's budget?
1. What are the purposes of the budget of your institution?
8. Have you appropriately accounted for expense items and minimized expenses charged to the miscellaneous line so as to help accurately reflect the cost of your unit's operation?
7. How have contemporary economic conditions affected public sensitivity to either revenues or expenses at your institution?
6. Does your unit have access to any restricted funds? If so, for what purpose(s)?
5. Will these trends be likely to continue? What are the implications for institutional planning?
4. What is the trend line for revenues and expenditures over the past three to five years?
3. What are the fees charged to students at your institution? Which are mandatory? Are there restrictions associated with the use of the revenue from the mandatory fees?
2. What is in state tuition at your institution? Out of state? What is the approval process for setting tuition?
1. What are the sources of revenue for your institution, and what is their distribution?
6. What political or other internal campus dynamics will influence the committee's recommendation?
5. What budget choices are one time only and what choices would lead to multi year obligations for the institution?
4. As you set priorities, what criteria should you use in doing so?
3. Is your unit responsible for responding to unfunded federal and state mandates? If so, what are the budget implications for this fiscal year and beyond?
2. What are the potential opportunities for your unit because of events and decisions within the larger environment?
1. What constraints from the larger environment will influence the daily work of your unit?
Could you use the marketing research process to analyse your career opportunities and job possibilities? (Think of yourself as a ‘product’ and employers as potential ‘customers’.)What would your research plan look like? pg96
What specific kinds of research can VisitScotland use to learn more about its customers’preferences and buying behaviours? Sketch out a brief research plan for VisitScotland’s next project pg96.‑
discuss the special issues some marketing researchers face, including public policy and ethics issues pg96‑
explain how companies analyse and distribute marketing information‑
outline the steps in the marketing research process‑
define the marketing information system and discuss its parts‑
explain the importance of information to the company and its understanding of the marketplace pg96‑
Is the marketing environment uncontrollable – something that the company can only prepare for and react to? Or can companies be proactive in changing environmental factors?Think of a good example that makes your point, then read on. pg96‑
How are major demographic forces linked with economic changes? With major cultural trends? How are the natural and technological environments linked? Think of an example of a company that has recognised one of these links and turned it into a marketing opportunity. pg96‑
identify the major trends in the firm’s natural and technological environments pg96‑ explain the key changes in the political and cultural environments pg96‑ discuss how companies can react to the marketing environment pg96‑
explain how changes in the demographic and economic environments affect marketing decisions pg96‑
describe the environmental forces that affect the company’s ability to serve its customers pg96‑
list the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing pg96‑
describe the elements of a customer-driven marketing strategy and mix, and the forces that influence them pg96‑
explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value pg96‑
discuss how to design business portfolios and develop growth strategies pg96‑
explain company-wide strategic planning and its four steps pg96‑
Think of a company for which you are a ‘true friend’. What strategy does this company use to manage its relationship with you? pg96‑
How well does Ford manage its relationships with customers? What CRM strategy does it use? Compare the relationship management strategies of Tesco and Asda. pg96‑
14-13 Determine the advertising-to-sales ratios for two competing companies and compare them to the industry advertising-to-sales ratio found above. Why do you think there is a difference between competitors and the industry average? (AACSB: Communication; Use of IT;Analytical reasoning; Reflective
14-12 Find industry advertising-to-sales ratio data. Why do some industries have higher advertising-to-sales ratios than others? (AACSB: Communication; Use of IT; Reflective thinking) pg96
14-11 Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture. (AACSB: Communication; Reflective thinking) pg96 Marketing by the numbers:advertising-to-sales ratios Using the
14-10 Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behaviour? Explain why or why not. (AACSB: Communication;Reflective thinking; Ethical reasoning) pg96
A Unilever brand in Thailand ran into some problems with one of its promotion campaigns, the ‘Citra 3D brightening girls search’. Citra Pearly White UV Body Lotion is marketed as a skin-whitening product. Skin whitening is popular in many Asian countries because lighter skin colour is
14-9 Debate whether or not current regulations and guidelines regarding online advertising are adequate for this 428 pg96 PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX type of promotion. Is it likely that the regulators will issue new guidelines or regulations? (AACSB:
14-8 Find examples of native advertising on various publishers’websites. Create a presentation with screen shots showing the content and how it is identified. Has the content been shared with others via social media?(AACSB: Communication; Use of IT) pg96
Marketers have always advertised in traditional media such as newspapers, television and magazines, but today they are increasingly creating content for the online platforms of these media through native advertising , also called sponsored content.This form of promotion is not new. It dates back to
14-7 Find three examples of advertisements that incorporate socially responsible marketing in the message. Some companies are criticised for exploiting social issues or organisations by promoting them for their own gain. Do the examples you found do that? Explain. (AACSB: Communication;Ethical
14-6 Marketers use Q Scores to determine a celebrity’s appeal to his or her target audience. Research Q Scores and write a report of a celebrity’s Q Score for the past several years. If the score changed considerably, what could be the reason? What other types of Q Scores are there besides
Communication; Use of IT; Reflective thinking pg96)
14-5 In a small group, select a company and research its marketing communications activities for the past several years.Has the company changed its advertising campaign in that time? Has the type of appeal remained the same or has it changed? Create a presentation of your findings. (AACSB:
14- 4 Name and describe the two basic promotion mix strategies.In which strategy is advertising more important?(AACSB: Communication; Reflective thinking) pg96
14-3 Name and briefly describe the nine elements of the communications process. Why do marketers need to understand these elements? (AACSB: Communication;Reflective thinking) pg96
14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing it? (AACSB: Communication; Reflective thinking) pg96
14-1 List and briefly describe the five major promotion mix tools. (AACSB: Communication)
Socially responsible marketing communication(pp. 424–425) pg96
➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.Setting the total promotion budget and mix(pp. 420–424) pg96
A view of the communication process (pp. 412–414)Steps in developing effective marketing communication pp. 414–420) pg96
➤ Objective 3 Outline the communication process and the steps in developing effective marketing communications pg96
➤ Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications. pg96 Integrated marketing communications (pp. 409–412)
➤ Objective 1 Define the five promotion mix tools for communicating customer value.The promotion mix (pp. 408–409) pg96
4. What recommendations would you make to Auchan’s management for the future of their global business? pg96
3. What are Auchan’s long-term prospects and what threats does the company face in its dependence on emerging markets? pg96
2. As a retail brand, assess the Auchan retail strategy with respect to segmentation, targeting, differentiation and positioning. pg96
1. Describe Auchan according to the different types of retailers discussed in this chapter. pg96
13-14 If this company’s stockturn rate was 3.5 last year, is the stockturn rate calculated above better or worse?Explain. (AACSB: Communication; Reflective thinking)
13-13 Refer to Appendix 2: Marketing by the numbers, and determine the stockturn rate of a retailer carrying an average inventory at cost of €350,000, with a cost of goods sold of €800,000. (AACSB: Communication;Analytical reasoning) pg96
13-12 Discuss the impact the Marketplace Fairness Act will have on small retailers in the US. Is it fair that small retailers should have to collect sales taxes on online sales to customers outside of their state? (AACSB: Communication; Ethical reasoning;Reflective thinking) pg96
13-11 Why did Amazon change its position regarding online sales taxes and why does it now support the Marketplace Fairness Act? (AACSB: Communication; Reflective thinking) pg96

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Financial Management And Policy 12th Edition James C. Van Horne - Solutions

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