Internet Marketing Integrating Online And Offline Strategies 3rd Edition Mary Lou Roberts , Debra Zahay - Solutions

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Assuming that zero rates are as in Problem 4.5, what is the value of an FRA that enables the holder to earn 9.5% for a three-month period starting in one year on a principal of $1,000,000? The interest rate is expressed with quarterly compounding. kld4
Suppose that zero interest rates with continuous compounding are as follows: kld4 Maturity(months)Rate(% per annum)3 8.0 6 8.2 9 8.4 12 8.5 15 8.6 18 8.7 Calculate forward interest rates for the second, third, fourth, fifth, and sixth quarters.
An investor receives $1,100 in one year in return for an investment of $1,000 now.Calculate the percentage return per annum with: kld4a. Annual compoundingb. Semiannual compoundingc. Monthly compoundingd. Continuous compounding
The six-month and one-year zero rates are both 10% per annum. For a bond that has a life of 18 months and pays a coupon of 8% per annum semiannually (with a coupon payment having just been made), the yield is 10.4% per annum. What is the bond's price?What is the 18-month zero rate? All rates are
What is meant by LIBOR and LIBID. Which is higher?? kld4
A bank quotes you an interest rate of 14% per annum with quarterly compounding.What is the equivalent rate with (a) continuous compounding and (b) annual compounding? kld4
3.24. A fund manager has a portfolio worth $50 million with a beta of 0.87. The manager is concerned about the performance of the market over the next two months and plans to use three-month futures contracts on the S&P 500 to hedge the risk. The current index level is 1,250, one contract is on 250
3.23. It is now October 2007. A company anticipates that it will purchase 1 million pounds of copper in each of February 2008, August 2008, February 2009, and August 2009. The?
3.22. The following table gives data on monthly changes in the spot price and the futures price for a certain commodity. Use the data to calculate a minimum variance hedge ratio.Spot price change +0.50 +0.61 -0.22 -0.35 +0.79 Futures price change +0.56 +0.63 -0.12 -0.44 +0.60 Spot price change
3.21. It is July 16. A company has a portfolio of stocks worth $100 million. The beta of the portfolio is 1.2. The company would like to use the CME December futures contract on the S&P 500 to change the beta of the portfolio to 0.5 during the period July 16 to November 16. The index futures price
3.20. A futures contract is used for hedging. Explain why the marking to market of the contract can give rise to cash flow problems.
3.18. On July I, an investor holds 50,000 shares of a certain stock. The market price is $30 per share. The investor is interested in hedging against movements in the market over the next month and decides to use the September Mini S&P 500 futures contract. The index futures price is 1,500 and one
3.15. "For an asset where futures prices are usually less than spot prices, long hedges arc likely to be particularly attractive." Explain this statement.
3.8. In the Chicago Board of Trade's corn futures contract, the following delivery months are available: March, May, July, September, and December. State the contract that should be used for hedging when the expiration of the hedge is ina. Juneb. Julyc. January
3.7. A company has a $20 million portfolio with a beta of 1.2. It would like to use futures contracts on the S&P 500 to hedge its risk. The index futures price is currently 1080, and each contract is for delivery of $250 times the index. What is the hedge that minimizes risk? What should the
The author's website (www,rotman.utoronto.ca/Thull/data) contains daily closing prices for the crude oil futures contract and the gold futures contract. (Both contracts arc traded on NYMEX.) You are required to download the data and answer the following:a. How high do the maintenance margin levels
Suppose that there arc no storage costs for crude oil and the interest rate for borrowing or lending is 5% per annum. How could you make money on January 8, 2007, by _trading June 2007 and December 2007 contracts on crude oil? Use Table 2.2.
A company enters into a short futures contract to sell 5,000 bushels of wheat for 450 cents per bushel. The initial margin is S3,000 and the maintenance margin is $2,000. What price change would lead to a margin call? Under what circumstances could $1,500 he withdrawn from the margin account??
Suppose that on October 24, 2007, a company sells one April 2008 live-cattle futures contract. It closes out its position on January 21, 2008. The futures price (per pound) is 91.20 cents when it enters into the contract, 88.30 cents when it closes out the position, and 88.80 cents at the end of
Identify the two commodities whose futures contracts have the highest open interest in Table 2.2.
The forward price of the Swiss franc for delivery in 45 days is quoted as 1.2500. The futures price for a contract that will be delivered in 45 days is 0.7980. Explain these two quotes. Which is more favorable for an investor wanting to sell Swiss francs?
On July 1, 2007, a U.S. company enters into a forward contract to buy 10 million British pounds on January 1, 2008. On September 1, 2007, it enters into a forward contract to sell 10 million. British pounds on January 1, 2008. Describe the profit or loss the company will make in dollars as a
At the end of one day a clearinghouse member is long 100 contracts, and the settlement price is $50,000 per contract. The original margin is $2,000 per contract. On the following day the member becomes responsible for clearing an additional 20 long contracts, entered into at a price of 551.000 per
Show that, if the futures price of a commodity is greater than the spot price during the delivery period, there is an arbitrage opportunity. Does an arbitrage opportunity exist if the futures price is less than the spot price? Explain your answer.
Suppose that in September 2007 a company takes a long position in a contract on May 2008 crude oil futures. It closes out its position in March 2008. The futures price(per barrel) is $68.30 when it enters into the contract, $70.50 when it closes out the position, and S69.10 at the end of December
Suppose that you enter into a short futures contract to sell July silver for $10.20 per ounce on the New York Commodity Exchange. The size of the contract is 5,000 ounces.The initial margin is $4,000, and the maintenance margin is $3,000. What change in the futures price will lead to a margin call?
What is the difference between a local and a Commission broker?
On September 12, 2006, an investor owns 100 Intel shares. As indicated in Table 1.2 the share price is $19.56 and a January put option with a strike price of $17.50 costs $0.475.The investor is comparing two alternatives to limit downside risk. The first involves buying one January put option
The current price of a stock is $94, and three-month European call options with a strike price of $95 currently sell for S4.70. An investor who feels that the price of the stock will increase is trying to decide between buying 100 shares and buying 2,000 call options (20 contracts). Both strategies
Discuss how foreign currency options can he used for hedging in the situation described in Example 1.1 so that (a) ImportCo is guaranteed that its exchange rate will be less than 1.8600, and (b) ExportCo is guaranteed that its exchange rate will be at least 1.8200.
The price of gold is currently $600 per ounce. Forward contracts are available to buy or sell gold at $800 for delivery in one year. An arbitrageur can borrow money at 10% per annum. What should the arbitrageur do? Assume that the cost of storing gold is zero and that gold provides no income.
It is May and a trader writes a September call option with a strike price of $20. The stock price is $18 and the option price is $2. Describe the investor's cash flows if the option is held until September and the stock price is 825 at this time.
Suppose that a June put option on a stock with a strike price of $60 costs $4 and is held until June. Under what circumstances will the holder of the option make a gain? Under what circumstances will the option he exercised? Draw a diagram showing how the profit on a short position in the option
It is July 2007. A mining company has just discovered a small deposit of gold. It will take six months to construct the mine. The gold will then be extracted on a more or less continuous basis for one year. Futures contracts on gold are available on the New York Commodity Exchange. There are
Suppose you own 5,000 shares that are worth 825 each. How can put options he used to provide you with insurance against a decline in the value of your holding over the next four months?
What is the difference between the over-the-counter market and the exchange-traded market? What are the hid and offer quotes of a market maker in the over-the-counter market?
An investor enters into a short forward contract to sell 100,000 British pounds for U.S. dollars at an exchange rate of 1.9000 U.S. dollars per pound. How much does the investor gain or lose if the exchange rate at the end of the contract is (a) 1.8900 and (b) 1.9200?
The origins of the Internet are unusual in the history of commercial media. What makes it unusual and what qualities does that impart to the medium?
What do you believe are reasons for the highly visible failures of some of the early Internet enterprises?Do you see any parallels in more recent years? Are there any currendy popular Internet sires rhat you think may not be sustainable?
Discuss the characteristics of Web 2.0 and give an example of each.
What are the broad outlines of Web 3.0?
"The most powerful global brands are now enterprises that were founded in the lnteaiet era."True or False?
The Internet marketing paradigm includes both marketing inputs and marketing actions. Di.~cuss the major components of both rbe inputs and the actions.
What is the Internet infrastructure stack? What is the releva nee of this technologica I concept tO marketers?Why does it now have a cloud at the top?
Discuss the role the Internet plays in the lives of consumers and businesses. I-las it changed the lives of consumers in any meaningful way? I-las it changed the way businesses operate in any significant fashion? Can you give examples of rhe impact of the lnremet in B2C, B2B, or nonprofit markers?
Best practices represent business activities that consisrently produce good results. What is an example you have seen that might be a best practice in customer acquisition? In customer retention?10·. The chapter emphasizes throughout that business and marketing processes are changing in
Internet Career Builder Exercise There are many lmemet marketing positions available at the emry level and for experienced marketers. llie opportunities genera fly exist in specific areas ~ke search marketing or content creation and many more. You will become familiar with positions and resources
Select an organization (corporate or nonprofit) with which you are somewhat familiar that uses both online and offline channels. Discuss two or three specific examples of how it is raking advantage of the Internet in general and the drivers of strategic change in pa rricular.
Select three different websites that you will follow for rhe semester. Your instructor may make several different assignments based on these sites, so you should choose sires of substance though they do not have to be large. Each should, however, he a brand site, not a sire for a mega corporation
Consider creating a blog rn record your insights and discoveries as you move through the Internet marketing course. Biogs will be discussed in Chapter 9.Directions for creating your own blog can be found on free blog sires like Blogger or on rhe free version of WordPress.
Consider gerting rogether with several of your da ssmares rn create a Facebook page to share resources and insights as you progress through the course. You might consider making it a closed page in order to gain experience in work-related collaboration on a social network.
Differentiate between three key concepts:supply chain, value chain, and inregrated value chain.
Marketing has rhree core processes: nne of which is supply facing, one of which is essentially internal, and one of which is customer facing. Do you agree with this statement? Be prepared to explain why or why not.
What are the business outcomes that are the result of a successful supply chain?
Do you agree with the concept that all goods are essentially services? Why or why not?
What are the business practices used by Zara that have made it responsive to customer needs and successful financially?
What stages is an enterprise likely to go through en route ro a virtual value chain?
Discuss integrative elemenL~ Dell has employed on(a) the supply side and (b) the customer side.
How does the combined use of EDI and ERP facilitate the development of an inregrated value chain?
What potential advantages does Web Services have to offer over EDI and ERP?
What is meant by Web Services? Cloud computing?
What is RFID technology? In what ways can it improve supply chain functioning?
What are the four benefits of business inregra tion?
Select an industry (e.g., automotive) or a specific company( e.g., Ford) or even better a specific product model(e.g., Ford Focus) and identify elements of irs value chain. Where can information be used ro decrease cosrs or increase customer satisfaction or both?
Think about how you bought the text and other material for this class. It might have been through the college bookstore, a local supplier, over the lmernet, or some combination of all three. Identify the element.~ of the value chain that were necessary ro get these products to you, the final
Spend some rime on the website of your school, college, or department. How does that organizal tional unit use irs website ro help studenrs visualize institutional processes, mirror activities carried on in the physical world, and increase the strength of relationships with student~ and potentia I
Locate a news article on a marketing application of RFID technology different from those described in the chapter. Discuss the application in class, being specific about how it is improving a supply chain or other marketing process.
Locate a nontechnical article about Web Services in general or cloud computing in particular and discuss the implications of this way of delivering technology.l. Why is the concept of the business model important? it free of charge. What do you think drives the In what ways is it useful? decision?
Why did some early internet firms such as eT oys fail?
How does the value proposition change a firm's approach to creation of new product~ and new marketing strategies?
Can a company have more than one business model?S. How do business models evolve?
Would you start a business mday driven by the adverti~ing model?
How bas the approach to content changed over the life of the commercial Internet?
Some firms choose to generate revenue by selling or licensing their proprietary software. Others choose an open systems approach and distribute
The example of eToys .com suggest~ that multichannel retailers are more likely to experience long-run succe.~s in the Internet economy than are pure-play Internet retailers. Take a position on this conjecture and defend your position. fa there anything to learn from tbe profitability and sales
C',0nsider Figure 3.5 and the differences in profitability and sales growth between the three firms.Are there any other factors other than those mentioned in the text that explain the differences in profitability and sales growth between these companies?
Internet Career Builder Exercise Select a company that markets on the Internet that you think you would like to work for after graduation and assume you are preparing for an interview. Lynn Hazan, a marketing recruiter hased in Chicago, recommends the "WOW" project on an interview. She suggests
Choose one of the websites you are following for .a detailed study of rhe business model ir represents.Carefully examine rhe way(s) in which obtains revenues, and rry to find our from it~ own reports or from industry sources wha r i~~ current revenue is and what weight is given to each of its
Choose a business rhar you believe fits into one of the business models in Table 3.1. Re~e.arch the element~ of its business model and examine rhe sire in considerable detail. DL~cuss both the revenue and cost models of your chosen business and expb in how it creates value for irs ra rger
Think again about the retail entity from which you bought the material for this class (see Internet Exercise 2 in Chapter 2). Analyze all of the ways in which that enterprise attempts to create value for its customers. Also consider the nature of its revenue model and whether it has only a single
Choose one of rhe busine~s models from Table 3.l. Search for an article about an Internet business thar is representative of the model.Discuss bow the business implement~ the chosen model.
Choose one of rhe business models from Table 3.1.Construct your own hypothetical business around rhe model. Use some of functions and elements of busine.~s models dL~cussed above ro organize your model. How would you go about developing a value proposition for rhe business? What would the viable
The Yahoo! example explores how web portals have evolved. Based on your knowledge of business models and wha r is going on currently, describe how you think the web portal space will evolve and why?Which porra I will dominate and how will each develop irs own marker niche?
Why is it important for the marketer to distinguish ber,,veen custo1ner acquisition, conversion, and retention when developing marketing strategies?
How doe.~ "the offer" differ from "the product" of traditional mass media marketing?
In addition m the offer, what are the elements of a direct marketing strategy?
How do direct marketers distinguish between the"front end" and the "back end" of a transaction?Why i~ this important?
Explain the "customer lifetime value" concept.Thinking about a specific firm, how could it use the concept of CL V to increase the overall profitability of its customer base?
How i~ testing different from marketing research?
Why and how does testing offer opportunities to Internet marketers?
What are some types oi analytics that are supported by the customer data base?
Distinguish bet ween the concepts of customer profiles, market segment~, and predictive modeling.l O. Explain the related concepts of data warehousing and data mining.11 . What do you think the future is for customized products? Think of an example oi a product that could reasonably be customized
Register at a B2C website-one of those you chose to track for the semester if one is appropriate. lf not, choose another site for this exercise.a. Ca rdully consider the potential value of the data captured on the registration form. lf the option is presented, you may want to configure a personal
Choose a website that permits personalizationporta Is or large content sites are a good choice.Personalize your own page on the site. Think ab out the kinds of customer data that are produced as you use your personalized page on this site. How can the site use this data to engage in targeted
Visit a website that you patronize frequently, one from which you have purchased something, if possible.Identify two marketing elements rhar c ould usefully be tested. How would you go about setting up one of these tests?
Think about your own Internet use habits. Have you changed your use of traditional media? Why or why not? How do your own habits fit the media use attitudes and patterns described in this chapter?
A businessperson who is nor an lnternet expert asks you whether the Internet is useful for branding.What answer would you give and how could you support it with examples?
What are special tools and techniques that enterprises can use in their bra ncl-building process on the web?
Do you believe that online advertising has more potential ro engage viewers than mass media adverti~ing? Why or why nor?
What is a branded community? If you are a memher of one or more branded communities, what has your experience been? If you are not, why have you not joined communities for products or services you like?

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Internet Marketing Integrating Online And Offline Strategies 3rd Edition Mary Lou Roberts , Debra Zahay - Solutions

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