Global Marketing Management 3rd Edition Kiefer Lee , Steve Carter - Solutions

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2. The process outlined here changes the work of marketers and the place of marketing. In what respect? What knowledge and tools do marketers need to adapt?
1. Is this use of identity symbols possible in other domains of life?
8. Identify a cultural tension experienced by a particular consumer segment in your country(for example, the disjuncture between economic and cultural capital experienced by the intelligentsia in Russia) and discuss the implications for a transnational firm that plan to market its products to this
7. Find examples of companies that ground their international marketing strategies primarily on standardization, adaptation, or glocalization. Discuss the strengths and weaknesses of each approach.
6. Examine marketing practices of a transnational company such as McDonald’s and discuss whether and to what extent the company attends to the cultural tensions in your country.Explain the tensions consumers face. Discuss the specific strategies that the company has or should devise to help
5. What is the notion of “cultural tension” in marketing management from a cultural perspective?
4. Explain what “the comfort of the local” is.
3. Explain what “the allure of the global” is.
2. Discuss the major strengths and weaknesses of the cultural perspective over conventional approaches to international marketing.
1. Compare and contrast standardization, adaptation, and glocalization approaches.
8. If consumers know that most fast food is bad for them, why do we continue to eat and drink so much of it?
7. As the world becomes more global, how does this impact the diversity of homogeneity of our diets?
6. Why is Chinese food inside versus outside of China often different?
5. How is holiday and festival food different from everyday food?
4. What do the things we eat say about our age, gender, class, and religion in different cultures? What are some examples?
3. How do distastes, the things we don’t like, help in expressing our identity and differentiating ourselves from others?
2. Besides nourishment, why do humans eat and drink?
1. What does McDonald’s mean? How might the answer to this question differ in different cultures?
How are interfund transactions reported under Statement No. 34?AppendixLO1
Explain budgetary reporting requirements in Statement No. 34.AppendixLO1
What benefits are derived from including the management’s discussion and analysis (MD&A)in state and local governmental financial reports? What information is required to be included in the MD&A?AppendixLO1
What are major funds? Describe major fund reporting.AppendixLO1
Describe the purpose of each of the financial statements required under Statement No. 34.AppendixLO1
Compare the basis of accounting that is used to report governmental activities vs. businesstype activities under Statement No. 34?AppendixLO1
Tell when GASB Statement No. 34 takes effect, list the requirements of the Single Audit Act, and describe what other reporting efforts the GASB has been encouraging.AppendixLO1
Demonstrate an understanding of the new financial reporting model required by GASB Statement No. 34.AppendixLO1
Explain which governmental entities are required to report financial information.AppendixLO1
Identify the basic components of a comprehensive annual financial report(CAFR).AppendixLO1
John Heady is worried about the latest sales figures for his company. As marketing manager of Helensgate Glass Ltd, he is concerned that over a twelve month period sales have dropped by some 10 per cent.However, more than this, he knows that he will have to present and explain these figures to the
Construct a Balanced Scorecard for LEMACC. Discuss how the Balanced Scorecard can be used as a driver to its business performance in terms of business strategy and control.
Using your analysis in Question 1, develop a marketing plan for LEMACC, specifi cally concentrating on: (a) marketing objectives(for the next 3–5 years); (b) competitive advantage; (c) product/market profi le; and (d) marketing mix decisions.
Based on the information in the case, conduct an audit of the‘marketing environment’ in this case using an appropriate framework. Discuss the main marketing challenges confronting LEMACC.
What are the strategic considerations for choosing a global organizational structure and control mechanism?
What is required to make different methods of global marketing control work effectively for an organization?
Discuss the fi nancial, organizational, and personnel implications of different types of global marketing organizational structure.
Discuss the importance of having the most appropriate structure of global marketing organization.
Identify three organizations which have different structures of global marketing organization and discuss why they have these structures.
What would dictate the use of more traditional or less traditional methods of global marketing controls?
What are the personnel and fi nancial implications of the different types of global organizational structures?
Identify and discuss the various types of global marketing control methods.
Identify and discuss the various types of global marketing organizational structure.
What factors dictate the most appropriate form of global marketing organizational structure and control mechanism?
Currently, Anglo American has eight areas of business activity. What impact might changes in the global marketing environment in the next decade have on these groupings and how might Anglo American deal with these changes organizationally?
Explain how you think Anglo American balances and coordinates its strategy and interests. Use the balanced scorecard in your answer.
Describe the basis on which Anglo American organizes its business.
What are the global strategic implications of having an inappropriate global organization, and control structures and procedures?
What are the specifi c problems in global marketing planning, control, and organization, and how can these be overcome?
With reference to the increasing importance of organizing and controlling global marketing operations, what are the implications of this development on your business?
examine some of the critical strategic considerations in organizing and controlling global marketing operations.
discuss the variables that can affect the control mechanism;
discuss the different types of global planning and control and examine the merits and demerits of each type;
understand the different forms of global organization and their advantages and disadvantages;
describe the pattern of global organizational development;
Citing relevant examples, discuss the relevance of ‘culture’ in the preparation of global sales negotiations.
What fundamental differences in sales training must an organization consider when choosing a ‘transactional’ or ‘relationship’ approach to global selling?
With relevant examples, evaluate to what extent cultural differences affect sales personnel international staffi ng decisions.
What are the decisions involved in international sales management? How are these decisions affected by environmental factors in the international marketplace?
‘The nature of personal selling and sales management is undergoing dramatic change. Organizations are increasingly looking to new ideas, sales channels, and technologies to sell products, manage buyer–seller relationships, and restructure the sales functions in response to the changing business
Explain the ethical considerations of international selling and negotiating.
How does ‘culture’ affect the sales negotiation process? What must an organization do to take into account the effect of ‘culture’ in sales negotiations?
What is the difference between the ‘transactional’ and ‘relationship’ approach to selling?
Name the seven elements of the ‘selling mix’?
Explain what is meant by customer-oriented personal selling.
Discuss the cultural impact on sales force recruitment and selection.
Identify and briefl y discuss the environmental factors affecting sales force organization decisions?
What are the decisions involved in international sales management and planning?
What are the behavioural, technological, and managerial forces which are shaping the changing nature of personal selling and sales management?
Discuss the determining factors in the planning of sales force structure for a modern pharmaceutical company. Can these factors be applied to the planning of sales force structures for other types of product or service? If so, provide examples.
What are the differences in the sales force structures of UK and Japanese pharmaceutical companies? How do you think this affects the nature of personal selling, and the relationship between the sales rep and the doctor?
What is the organization’s policy in dealing with ethical dilemmas in international negotiations?
To what extent does culture impact on international selling and sales negotiations?
What are the important considerations for the organization in making the international sales management decisions?
With reference to the changing nature of sales management and personal selling, what will be the challenges of developing and managing an effective international sales force?
discuss the ethical considerations in international selling and negotiations.
understand the issues involved in the planning of recruitment and the development of an effective sales force, and methods of motivation and compensation;
discuss the cultural impact on international selling and negotiating;
examine the challenges of international sales management decision-making and the factors affecting these decisions;
consider the forces that contribute to the changing nature of personal selling and sales management in today’s global marketplace;
(a) With reference to Figure 9.9 (see Chapter 9), construct and present the three signifi cant brand dimensions (i.e. Quality Signal, Global Myth, and Social Responsibility) of a successful soft drinks brand of your choice. Explain how these dimensions affect consumer preference for soft drinks.(b)
In the light of the market and ethical challenges that confront the soft drinks market, what do you think are the strategic marketing priorities for the industry? How should it go about addressing them?
Using environmental scanning methods, e.g. SLEPT analysis, identify and analyse the factors that contribute to the rise of the global soft drinks industry
What are the key factors to be taken into account when setting prices for products and services in countries in different stages of economic development? How do they affect the pricing decision?
How can the global marketer combat the ‘grey or parallel’ market through an astute pricing strategy?Give examples in your answer.
What factors would determine whether the global price strategy was set on a ‘standardization’,‘adaptation,’ or ‘invention/corridor’ pricing basis? Illustrate your answer with examples.
What effect does the pricing strategy decision have on other elements of the global marketing mix?Give examples in your answer.
Discuss the different sources of export fi nancing and assess, giving reasons, which ones are the most organization- or market-friendly.
Which is the most appropriate pricing strategy for commodities, business-to-business products, and consumer products, and services? Justify your answer with examples.
What specifi c issues affect global pricing and how can these be taken into account when setting prices?
What are the key considerations to be taken into account when setting both global pricing strategies and specifi c pricing approaches?
Why is ‘pricing’ one of the key global strategic decisions?
How can a low-price strategy be sustainable over time with a continual potential fuel hike?
Critically evaluate whether cost reduction strategies have contributed to the company’s profi tability?
Given the competitive aviation environment that is confronting the company, how would the management grapple with the company’s pricing strategy?
How can price be used, in conjunction with other elements of your global marketing mix, to segment markets for your organization’s global markets?
How can the pricing decision affect other elements of your organization’s global marketing mix?
How can strategic decisions on price affect the global marketing stance of your organization?
examine some of the critical strategic considerations in pricing goods and services globally
discuss the interaction between pricing decisions and other marketing mix elements;
examine the different pricing methods and terms of access and their implications on marketing goods and services globally;
examine the elements involved in and infl uencing the pricing of products and services;

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Global Marketing Management 3rd Edition Kiefer Lee , Steve Carter - Solutions

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